When patients make healthcare decisions, they do more than compare hospital systems. They look for messaging personalized for them and their needs.

We won’t sugarcoat it — budgeting is a pain. There are a variety of problems that marketers know all too well, but there’s a simple solution: create a plan.

Looking to get patients in your door and increase brand recognition? Think beyond reviews and optimize your SEO for the Google Local 3-Pack. Here’s how.

Healthcare recruiting has become a major issue, and it almost seems to be stealing budget away from patient acquisition initiatives. But there’s a solution.

DECODE is discussing all things ChatGPT, the artificial intelligence currently taking the marketing world by storm, and how it will impact healthcare marketing.

How did we help Baylor St. Luke’s Medical Center establish brand recognition that would appeal to physicians across the country? Read on and find out.

Are your mental health marketing materials the same throughout the seasons? Face it — people’s mental and emotional states are just different in the winter.

Managing your business' online reputation isn’t the easiest job, but it’s an important one that will benefit your brand almost immediately.

Healthcare marketers have a lot to do, and not enough time to do it. Here are our three tips on getting stuff done when time is the one resource you don’t have.

Out of home is resurging in a “post-COVID” era, with people craving the connection they were denied in lockdown. Learn about the future of billboard advertising.

When done right, HRAs can provide first-party data and patient conversion opportunities, so we’ve gathered our best tips for optimizing your HRA.

In healthcare, end of year means deductibles have been met and patients have more opportunities for elective procedures, making it ideal for plastics marketers.