Healthcare marketers facing a cookieless future need to stop relying on third-party data. Here are three ways to move forward.

Video has taken over the content world, so it’s time for you to jump in before it’s too late. Bring authenticity to your brand by including this in your content strategy.

DECODE’s Senior Social Strategist shares the steps — from a social media audit to reporting — you can take to create a robust, on-brand social media presence.

Social media management can feel like a lonely job, but your organization’s leadership team can stand by you and play an equal part in furthering the brand’s reach.

When numbers are your priority, it shows in your marketing. There’s an easy solution: Centering your patients in your content strategy.

The challenge for healthcare marketers is standing out during Breast Cancer Awareness Month to get a major point across: Preventive screenings save lives.

As patients battle inflation, non-emergency healthcare may seem like an obvious cutback, which will lead to a decrease in routine screenings and exams.

Open enrollment can have an impact for more than four months out of the year. Learn how open enrollment marketing can open doors for your health system.

We have gathered our top tips for maximizing a limited marketing budget, especially when it could be cut even more with a recession looming over us.

The majority of U.S. physicians are passive job seekers — not actively seeking new roles but open to opportunities. Here’s how to recruit them.

If you’re looking for better results from your search ads, they might be in an unexpected place. Learn why Bing may be your secret weapon for patient conversion.

Capitalize on back-to-school season by checking in with previous patients and show everyone that you care beyond this one checkup.