Twitter’s highly-publicized change in administration left the platform’s credibility in question. Which means your brand’s credibility is also up in the air.
Sourcing user-generated content can be time-consuming and difficult, but the solution is sitting within your very own walls: physician-generated content.
The most effective way to achieve your revenue goals is by investing your time, and dedicating a lot of attention, to advanced specialty care service lines.
When patients make healthcare decisions, they do more than compare hospital systems. They look for messaging personalized for them and their needs.
We won’t sugarcoat it — budgeting is a pain. There are a variety of problems that marketers know all too well, but there’s a simple solution: create a plan.
Healthcare recruiting has become a major issue, and it almost seems to be stealing budget away from patient acquisition initiatives. But there’s a solution.
Healthcare marketers have a lot to do, and not enough time to do it. Here are our three tips on getting stuff done when time is the one resource you don’t have.
Out of home is resurging in a “post-COVID” era, with people craving the connection they were denied in lockdown. Learn about the future of billboard advertising.
Video has taken over the content world, so it’s time for you to jump in before it’s too late. Bring authenticity to your brand by including this in your content strategy.
DECODE’s Senior Social Strategist shares the steps — from a social media audit to reporting — you can take to create a robust, on-brand social media presence.
As patients battle inflation, non-emergency healthcare may seem like an obvious cutback, which will lead to a decrease in routine screenings and exams.
We have gathered our top tips for maximizing a limited marketing budget, especially when it could be cut even more with a recession looming over us.