St. Luke’s Health
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St. Luke’s Health Oncology Campaign
Turning rankings into awareness — and awareness into patients
Following their recognition from U.S. News & World Report’s hospital rankings in 2022, St. Luke’s Health (SLH) came to DECODE looking to create an umbrella oncology service line campaign. This campaign needed to raise awareness of the program’s credibility and high-performing outcomes across cancer types and drive patient volumes overall.
The ask: Create an umbrella oncology campaign to raise awareness of the program’s credibility and high-performing outcomes across all cancer types, drive patient volumes overall, and stand out against world-renowned, neighboring competitors like MD Anderson.