Here’s the idea. We came up with the idea that St. Luke’s could prepay for 1,300 customers’ coffees at coffee locations throughout the communities we serve, plus the Starbucks shops in our hospitals. It would be a special surprise for customers and our employees, courtesy of St. Luke’s Health. Definitely an act of kindness.
We designed a campaign-themed coffee sleeve with a message from St. Luke’s Health encouraging others to pay it forward, creating the perfect branded prop for photo ops.
We developed a landing page to host user-generated content and encourage others to spread kindness using our Kindness Generator and Card Creator.
Something else. We purchased Starbucks gift cards and shared the barcodes on our Instagram Story and the Stories of a handful of local influencers. All of the influencers loved the idea of spreading kindness so much that they agreed to do so free of charge.
While we officially partnered with seven influencers, 18 local Instagram accounts with a total of 474,250 followers ended up participating in our World Kindness Day initiative with multiple posts.