St. Luke's Health
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WORLD KINDNESS DAY
An unexpected act of kindness that introduced a brand to a new home.
A little background. St. Luke’s Health was preparing to adopt its parent company’s national brand campaign: Hello humankindness. The adoption process could’ve been a simple “copy and paste,” but we wanted the campaign to feel big. We wanted it to be awesome. And we wanted it to resonate with St. Luke’s Health’s market at a local level.