Creative and Media Campaign
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NATIONAL PATIENT ENGAGEMENT
He who has health has hope; and he who has hope, has everything.
A little background. After a year of the pandemic — a year of lockdowns, social distancing, and a disruption of our regular activities — many people stopped keeping up with routine healthcare appointments and even stopped going to the emergency room when it was medically necessary. Particularly during an ongoing pandemic, this was putting our communities at risk. CommonSpirit Health wanted to reach out to people across the country to let them know it was time to reprioritize their health.
The message DECODE needed to share was simple: taking precautions for COVID-19 was a commitment to our families and communities. But now is the time for another commitment. Take the first step and commit to your personal health by not allowing the idea of “staying away” get in the way of making sure you are healthy.
We needed to reach out to people who had no encounter with this health system for 12+ months and build this long-term relationship back through ongoing communication and easy touchpoints. We needed to re-engage and help patients get back on track with their health.