We created our Primary Care Flu Kits to convey the idea that BSLMG is an expert in flu care and prevention. To highlight their expertise, the contents of the boxes focused on promoting health and flu prevention, from the hand sanitizer to the educational collateral. Because the posters would be in view of younger children, we used simple language and understandable graphics in an easy-to-follow flow chart design.
Every item was selected for its effectiveness at preventing the flu, treating the symptoms of the flu, or sharing information about the flu. Placing the brand’s logo in prominent locations on these products would help consumers connect the BSLMG brand with healing. Meanwhile, giving these products out for free highlighted BSLMG’s mission of creating a healthier community.
We chose to use iconography rather than photography to offer a more appealing, kid-friendly look. This allowed us to avoid using realistic imagery that might be a little gross. It also created a visual connection from previous primary care campaigns. It served as an extension of our “One-Stop Doc” campaign that ran during the same time, which focused on the idea that our PCPs have the capability to treat a variety of conditions and offer a wide range of services.
Each set of boxes was sent with a note to the school nurse. The note read:
Dear [School Nurse],
I hope this note finds you and your students happy and healthy. In an effort to reduce colds and flu at school, we’ve sent some educational information as well as hand sanitizer and tissues. Please let me know if I can ever be a resource for you. You may reach me any time on the number below.
Dr. Sam Rolon
Adding a specific doctor’s name on the note gave it a more human quality and gave the nurses a contact to reach out to if they had questions.