Articles

Though ChatGPT is a powerful and handy tool, it still needs human editors who can ensure that your content is accurate and aligns with your brand voice.

What is Twitter Blue? It’s the new version of the blue checkmark as a subscription. But is the blue checkmark on Twitter as coveted as it once was?

In a time where virtual care options are no longer preferred, but expected, online support groups are gaining momentum among your patients and staff.

When patients make healthcare decisions, they do more than compare hospital systems. They look for messaging personalized for them and their needs.

We won’t sugarcoat it — budgeting is a pain. There are a variety of problems that marketers know all too well, but there’s a simple solution: create a plan.

Looking to get patients in your door and increase brand recognition? Think beyond reviews and optimize your SEO for the Google Local 3-Pack. Here’s how.

DECODE is discussing all things ChatGPT, the artificial intelligence currently taking the marketing world by storm, and how it will impact healthcare marketing.

Healthcare marketers have a lot to do, and not enough time to do it. Here are our three tips on getting stuff done when time is the one resource you don’t have.

Out of home is resurging in a “post-COVID” era, with people craving the connection they were denied in lockdown. Learn about the future of billboard advertising.

When done right, HRAs can provide first-party data and patient conversion opportunities, so we’ve gathered our best tips for optimizing your HRA.

Healthcare marketers facing a cookieless future need to stop relying on third-party data. Here are three ways to move forward.

When numbers are your priority, it shows in your marketing. There’s an easy solution: Centering your patients in your content strategy.