Articles

In healthcare, end of year means deductibles have been met and patients have more opportunities for elective procedures, making it ideal for plastics marketers.

Healthcare marketers facing a cookieless future need to stop relying on third-party data. Here are three ways to move forward.

Social media management can feel like a lonely job, but your organization’s leadership team can stand by you and play an equal part in furthering the brand’s reach.

When numbers are your priority, it shows in your marketing. There’s an easy solution: Centering your patients in your content strategy.

The challenge for healthcare marketers is standing out during Breast Cancer Awareness Month to get a major point across: Preventive screenings save lives.

Open enrollment can have an impact for more than four months out of the year. Learn how open enrollment marketing can open doors for your health system.

We have gathered our top tips for maximizing a limited marketing budget, especially when it could be cut even more with a recession looming over us.

The majority of U.S. physicians are passive job seekers — not actively seeking new roles but open to opportunities. Here’s how to recruit them.

If you’re looking for better results from your search ads, they might be in an unexpected place. Learn why Bing may be your secret weapon for patient conversion.

Capitalize on back-to-school season by checking in with previous patients and show everyone that you care beyond this one checkup.

Meta Pixel is a snippet of code that tracks campaign performance… and sends personal health information to Facebook. Learn how to protect patient data.

If you’re faced with nursing recruitment, you may be wondering where to start. Here’s what has helped our campaigns stand out in this complex environment.