Articles

Though ChatGPT is a powerful and handy tool, it still needs human editors who can ensure that your content is accurate and aligns with your brand voice.

If you haven’t heard from your patients in some time, you can win them back though a strategic win-back campaign.

Sourcing user-generated content can be time-consuming and difficult, but the solution is sitting within your very own walls: physician-generated content.

The most effective way to achieve your revenue goals is by investing your time, and dedicating a lot of attention, to advanced specialty care service lines.

We’ve noticed a trend over the years: weak collaboration between three key healthcare departments that stems from those departments operating in silos.

When patients make healthcare decisions, they do more than compare hospital systems. They look for messaging personalized for them and their needs.

We won’t sugarcoat it — budgeting is a pain. There are a variety of problems that marketers know all too well, but there’s a simple solution: create a plan.

Looking to get patients in your door and increase brand recognition? Think beyond reviews and optimize your SEO for the Google Local 3-Pack. Here’s how.

DECODE is discussing all things ChatGPT, the artificial intelligence currently taking the marketing world by storm, and how it will impact healthcare marketing.

Are your mental health marketing materials the same throughout the seasons? Face it — people’s mental and emotional states are just different in the winter.

Managing your business' online reputation isn’t the easiest job, but it’s an important one that will benefit your brand almost immediately.

When done right, HRAs can provide first-party data and patient conversion opportunities, so we’ve gathered our best tips for optimizing your HRA.