Typically, people only search for urgent or emergency care facilities when they need immediate medical help. This can be due to a life-threatening emergency, or in the case of urgent care, an after-hours ailment that can’t wait until a primary care office opens.
We also had to consider that most people experiencing severe medical emergencies, like heart attacks or strokes, call 911 or seek care at a hospital ER. We wanted to reach people with urgent, but typically minor, emergencies.
And finally, we wanted our messaging to convey that there would be little to no wait time, a hallmark of the TEC brand and an essential service when someone is concerned about their health.