St. Luke's Health
SEO + Content Marketing
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St. Luke’s Health SEO Local 3 Pack
How do you find a hidden gem? You bring it out of hiding.
The Who: Our client, St. Luke’s Health, is a healthcare system with multiple hospitals, freestanding emergency rooms, and medical groups located throughout Southeast Texas.
The What: St. Luke’s wasn’t seeing the conversion rate they had hoped for from organic search results. In other words, they couldn’t be easily found without their name included in the search.
The Why: Individuals who leverage search when looking for a physician are nearly 5x more likely to convert. Google has been transforming itself from a search engine into a “search and answer” platform, giving content more power.