Franciscan Missionaries of Our Lady
Heart Month Campaign
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We found CV’s hidden audience — and motivated them to act
The Challenge We Faced.
Like most healthcare systems, Franciscan Missionaries of Our Lady Health System (FMOLHS) was looking to get patients back into their facilities after COVID-19, especially with a larger-than-ever CV patient pool due to the biological and lifestyle impacts of COVID-19.
The ask: Develop a heart month campaign that would go beyond creating community awareness and deliver 200 heart screening appointments in 30 days.