As marketers, everything we do starts with a plan. So when you’ve got goals to meet and budgets to balance, you need to know that your marketing plan will really work.
We’re familiar with the struggles that marketing departments in healthcare face. Challenges like misalignment between goals and budgets, shifting KPIs, and non-holistic strategies, to name a few.
Fortunately, we’re also familiar with the solutions, and we talked about all of them in our webinar, How To Build a Marketing Plan That Works. Although the live event already happened, the recorded version is right here and ready to watch.
Here’s what we covered:
- How to create a framework that’s strong enough to bring your overarching strategy to life — while supporting singular service line efforts as well.
- Proven calculations that can tell you what to spend on digital so you can hit your volume targets by service line.
- What you should be asking your key stakeholders to get them engaged.
- The secrets to optimizing your plan, keeping it up-to-date, and communicating it effectively up to leadership.