We’ve noticed a trend over the years: weak collaboration between three key healthcare departments that stems from those departments operating in silos.
We won’t sugarcoat it — budgeting is a pain. There are a variety of problems that marketers know all too well, but there’s a simple solution: create a plan.
In healthcare, end of year means deductibles have been met and patients have more opportunities for elective procedures, making it ideal for plastics marketers.
As patients battle inflation, non-emergency healthcare may seem like an obvious cutback, which will lead to a decrease in routine screenings and exams.
We have gathered our top tips for maximizing a limited marketing budget, especially when it could be cut even more with a recession looming over us.