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Are you getting the most out of your sponsorships?

Are you getting the most out of your sponsorships?

Sponsorships can be a great way to get your name in front of a whole new audience, but while you may have your #SponCon perfected, you might not be getting all the benefits a sponsorship can offer. But don't sweat it — we have the questions you need to ask yourself to get the most out of your partnership. 

Is this brand partnership increasing my SEO rankings? 

Earning a higher location on search engine results pages can generate valuable clicks and conversions, and the entity you sponsor could help. When agreeing to a partnership, ask them to credit you as a sponsor on their website, providing a brief description and a follow backlink to your site. Having a link on a reliable page looks good to search engine crawlers, improving your chances of having a higher ranking. 

Another way to bolster SEO? Develop a press release detailing your participation once the sponsorship wraps up, including quotes from both your leadership and the organization's leaders.

How can I make sure people see my brand’s involvement? 

No matter what type of event you're sponsoring, you're getting your brand in front of a new audience. You can leverage the occasion as a marketing opportunity. If your sponsorship allows for it, have promotional materials around the space to share with prospective clients. 

But don't stop there. Take advantage of the digital environment surrounding the event as well. Discuss possible promotion opportunities with your partner, like developing relevant Instagram stickers or Snapchat filters that also include your logo. By fronting the cost and effort of this project, they’re more likely to say yes, and you can provide value to potential clients in a fun and engaging way. 

What steps can I take to further increase my audience? 

When it comes to partnerships, it never hurts to ask for what you want — within reason. Request access to their list of participant email addresses so you can send out a post-event email with relevant and valuable information, which can help keep your brand top-of-mind. 

Whether you’re embarking on your first-ever brand sponsorship or you’re a seasoned pro, you can always benefit from teaming up with an agency like DECODE. We can help you discover things you may be missing and suggest cost-effective methods you can employ to get the most out of your sponsorship.

Are you ready? Contact us to learn how we can take your brand to the next level.

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